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In the race to unlock value from AI, most organizations start with strategy decks, roadmaps, and ROI calculators. But what if the breakthrough insight isn’t buried in a spreadsheet—what if it’s waiting at the other end of a rough prototype and a bold experiment? After 50 workshops exploring AI opportunities with executives, one lesson stands...

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Building distinctive strategies in turbulent times. AI & digital strategy advisor, ESCP professor, author.

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