BLOGDatanomics and strategy

A blog and a newsletter on competition and value creation with data and analytics.

Comments, examples, methodologies and research.

Over the last years, numerous reports have highlighted the gap between the promises of value creation associated with AI and the value captured by companies in reality. A recent research has investigated the drivers influencing success of AI initiatives and concludes on 4 drivers which ensure AI influences performance. Interestingly, they are not directly related...

Selling data can be a major revenue opportunity. However, navigating the business ecosystem of data trading is not a catwalk. Which is the best option: monetizing directly or through brokers ? Beyond the revenue opportunity some key strategic considerations are to be analysed for data generators who want to monetize their data.

Cars, tires, drilling machines, industrial equipment and many other objects are now full of sensors that capture data in real-time. It opened an opportunity for product manufacturers: launch service-based offers. Though very attractive on the paper, research shows the implementation of these business models is challenging and that the promised profits are not always cashed...

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