What’s your Instagram data worth? Most people don’t know. We sense data is valuable, but struggle to define how and why. For business leaders, this isn’t a theoretical issue. Companies that harness data effectively outperform their peers. But value doesn’t come from data alone. It comes from how you use it. In our book Datanomics,...
Every day, more companies adopt AI, yet profits remain flat. Stuck in the “light bulb phase”, most tweak the old instead of transforming the core. This article shows how to unlock true value.
The first experimental studies which addressed the question concluded that lower performers were getting a bigger productivity boost thanks to AI than higher performers. Some recent study contradicted these results. The research In the study where researchers conducted an experiment with 444 professional writers, the conclusion was that initial inequalities in productivity between participant are...
With AI systems being more and more used to complement human tasks, the question arises about the changing nature of work: what does AI change to jobs? The research Three recent studies have explored the question in different settings: coders, R&D teams and professional writers. A first study leveraged millions of work activities over a...
Recent studies have explored how performance varies across three approaches: human-only, AI-only, and human–AI collaboration. The findings, however, are inconsistent. Some studies suggest that augmenting humans with AI yields better outcomes, while others show the opposite. This heterogeneity calls for a closer analysis to understand when is augmentation better than automation and when is it...
Technologies tilt the balance of power in markets in particular because they change the sources of competitive advantage: some previous sources are no longer relevant and new ones appear. Artificial Intelligence is no exception to this history. How do sources of competitive advantage change with AI? Which are outdated? Which are new?
When objects are connected, value chains are transformed and new competition battles emerge. New territories are explored and new challengers compete. Who would have predicted the agriculture machine maker John Deere would partner with the satellite launching company SpaceX?
As more and more objects are connected to the internet, real-time data is generated massively. Sensors in smartphones, cars, manufacturing equipments or infrastructures collect data about the product use and its environment. Sent to a cloud server, data are used to predict future events and make better business decisions. How value is created and captured...
Big data and Artificial intelligence technologies have been described as major performance improvement drivers and many research have quantified their impact. However, these technologies could paradoxically have a negative effect on corporate performance. In which situations could they decrease performance? What are the strategic implications?
Imagine a world where the articles you read, the financial reports that inform major investments, and even the data labeling that trains the very algorithms we rely on are not the products of human intellect but of artificial intelligence. This is not a glimpse into a distant future; it’s the reality of today’s digital ecosystem....
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