Over the past few years, organizations have focused on identifying high-value use cases for AI: enhancing marketing performance, improving financial analysis, accelerating software development, and more. These discussions largely centered on a familiar dilemma: how to balance automation with human augmentation. In 2025, however, the conversation has shifted. With unprecedented adoption levels and dramatically lower...
The first experimental studies which addressed the question concluded that lower performers were getting a bigger productivity boost thanks to AI than higher performers. Some recent study contradicted these results. The research In the study where researchers conducted an experiment with 444 professional writers, the conclusion was that initial inequalities in productivity between participant are...
Recent studies have explored how performance varies across three approaches: human-only, AI-only, and human–AI collaboration. The findings, however, are inconsistent. Some studies suggest that augmenting humans with AI yields better outcomes, while others show the opposite. This heterogeneity calls for a closer analysis to understand when is augmentation better than automation and when is it...
As part of the 2024 ESCP Impact papers series, my colleague Howard Zhong and I were happy to contribute with a piece pleading for augmentation over automation.
Technologies tilt the balance of power in markets in particular because they change the sources of competitive advantage: some previous sources are no longer relevant and new ones appear. Artificial Intelligence is no exception to this history. How do sources of competitive advantage change with AI? Which are outdated? Which are new?
Creative processes have been traditionally highly intuition-based, leaving little room for data analysis. However, this changed with the digital transformation of creative industry and companies in this industry made their creative decision process more evidence-based, while retaining the best features of artistic intuition and human creativity. How did this transformation happen? How to leverage the...
It’s been one year since the public release of ChatGPT and since then a lot of discussions have taken place about the impact of the technology in the workplace. Some of the discussions were triggered by research. In this post, I offer 5 insights from the research published this year and conclude with 5 implications...
Big data and Artificial intelligence technologies have been described as major performance improvement drivers and many research have quantified their impact. However, these technologies could paradoxically have a negative effect on corporate performance. In which situations could they decrease performance? What are the strategic implications?
In a recent research, 30 years of chess games are analysed and authors conclude on the effect of AI on training for decision making. On one side, practising with AI helps some players to get better and on the other side, it fails at teaching one particular aspect of strategic thinking: exploiting an opponent’s failure....
With the development of Internet of Things technologies (sensors, connectivity, data storage) a lot of product manufacturers changed their business models from product provider to ecosystem orchestrator. It’s definitely not an easy transformation, the road being paved with significant hurdles. Research conclude on 3 changes to succeeed in this journey and highlight the role of...
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